Stop the Presses! Check.

by Greg Asman on January 13, 2010

in Analytics

Yes, the presses of my personal blog are stopped.  As my 2010 resolution, I’ve decided to stop blogging on a personal site.  This wasn’t really a hard decision because I already spend more time on social media platforms than here, anyway.
Instead, I’m going to stick with Twitter (@gregasman) and other platforms, such as Posterous that [...]

{ Comments on this entry are closed }

Where’s Greg Been?

by Greg Asman on November 4, 2009

in Analytics

Frankly, busy as hell.  The problem with working in social media is never having enough time to spend on your own blog, etc.  Well folks, I’m going to try to change that.
I’m working on a brand new blog.  I’m not sure what it’ll be, but it’s going to be similar to this one with lots [...]

{ Comments on this entry are closed }

Quick Tips for Effectively Measuring Social Media Campaigns

by Greg Asman on June 26, 2009

in Online Marketing, Social Media, Web Analytics

I’m currently working on a campaign that combines a variety of Social Media platforms (Twitter, Facebook, YouTube, Flickr) as well as a microsite.  As you might imagine or may have experienced yourself, gathering all of useful metrics from these sources are like hearding cats.
Here are a few tips that might help in measuring your cross-platform [...]

{ Comments on this entry are closed }

Combining Offline Campaigns with Online Analytics

12.19.2008 Analytics

Since it’s the end of the year, I thought I’d do a wrap up on some of my experiences and share my thoughts on how the gap between online and offline marketing can be closed (or at least tightened) with analytics.

Read the full article →